Discount Card – New Edition

In recent years, marketing has increasingly begun with price. Discounts, sales, special offers, promo codes, Black Friday, Cyber Monday – the list of “opportunities” seems endless. Many brands have accustomed customers to the idea that the best strategy is simply… to wait. To wait for a promotion, a discount, a “better moment”.

At Jammas, we have been going against the current for years.

We do not build relationships based on price, and we do not start our communication with discounts. We believe this approach leads nowhere – and most importantly: it is simply unfair to customers who purchase when they genuinely need something, not when the system tells them that “now it’s cheaper”.

Rewarding those who demand discounts or deliberately wait only for promotions is, in our view, крайне injustice towards those who choose consciously, loyally, and without aligning their decisions to a marketing calendar. This is how we understand fairness in the company–customer relationship.

That is why a discount at Jammas is not an incentive to buy.
It is a reward for trust and long-term loyalty.

It was from this philosophy that the “Discount Card Program” was created several years ago – designed for those who have come to know us, value us, and choose to return. Now, at the request of our customers, the program enters a new phase.

New Edition of the Program – Effective 01.01.2026

From January 1, 2026, the new edition of the “Discount Card” will come into force. All existing rights will be maintained, and current cardholders will automatically receive additional benefits resulting from the new regulations.

Key changes:

  • instead of a single level, we introduce three participation tiers,
  • the program is no longer reserved exclusively for firearms purchasers,
  • we expand the scope of benefits and streamline the rules for granting them.

Three Participation Tiers

Black Tier – Basic level

Granted after the purchase of at least one firearm in Strefa Celu stores or CSJ – Jammas Shooting Centre.

This tier is automatically granted to all current holders of the Discount Card.

Silver Tier

For participants who have:

  • purchased a minimum of 3 firearms, or
  • reached a total purchase value of at least PLN 15,000 gross.

Burgundy Tier

For the most engaged participants who have:

  • purchased a minimum of 5 firearms, or
  • reached a total purchase value of at least PLN 30,000 gross.

Silver and Burgundy tiers are granted upon request by the participant. This requires individual monitoring and documentation of purchases.

In accordance with the regulations, purchases are calculated from the date the new edition of the program comes into force. However, for existing participants, we allow the inclusion of purchases made in 2025, provided they were registered under the participant’s full name.

Program Available Also Without Firearm Purchase

Previously, participation in the program was limited exclusively to firearm buyers. Under the new edition, customers making other purchases may also join – even if they have not purchased any firearms.

Only purchases that are:

  • registered to an individual name,
  • recorded in our system,
  • made in Strefa Celu or CSJ brick-and-mortar stores or via the online store strefacelu.pl
    are taken into account.

Purchases made through external platforms (e.g. Allegro) are not included.

Discount Levels

Black Tier

  • firearms – no discount
  • accessories and equipment for firearms listed in the ID booklet – 10%
  • ammunition matching the firearm calibre listed in the ID booklet – 5%
  • 5.11 brand products and PGD ballistic equipment – 10%
  • CSJ training and services – 5%

Silver Tier

  • firearms – 2%
  • full range of firearm accessories and equipment – 10%
  • ammunition (entire range) – 5%
  • 5.11 brand products and PGD ballistic equipment – 10%
  • CSJ training and services – 7%

Burgundy Tier

  • firearms – 5%
  • full range of firearm accessories and equipment – 10%
  • ammunition (entire range) – 5%
  • 5.11 brand products and PGD ballistic equipment – 10%
  • CSJ training and services – 10%

This is not a promotion. It is a philosophy.

The new edition of the “Discount Card” is not a temporary campaign or a short-term sales mechanism. It is the consistent development of a fair cooperation model, where we reward loyalty – not patience for the next promotion.

Because what truly makes sense is long-term relationships, not chasing the next “deal”.

Jammas. No price pressure. Just principles.