Shot Show 2026 – Behind the Scenes of the Industry

Las Vegas, January, the largest firearms trade show in the world – and, as every year, Jammas right in the middle of it all. But instead of chasing slogans and “sensations,” we focused on what truly drives this industry: relationships, conversations, shared plans, and the people behind the brands.

Range Day in the desert, meetings with IWI, 5.11, Sons of Liberty Gun Works, BUL Armory, Mantis, Rounded by Concealment Express… Testing, previews, prototypes – but also dinners, laughter, and long talks where the best ideas and projects are born.

Very soon we’ll publish a full Shot Show 2026 report on our blog, and in a short video we’ll take you behind the scenes – to the place where you can clearly see that behind every brand there are real people, a passion for detail, and long-term thinking about quality, not just the next seasonal release.